Creative Director + Designer. Worked with: Spotify, Meta, Netflix, Robinhood, Snapchat, Mercedes-Benz, Duolingo and Ford Motoring Co.
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A multi-layer product launch transformed into a full-scale airport takeover. Set inside New York’s iconic TWA Hotel, Take Flight built Robinhood Air — an immersive brand world that reached 60M+ viewers globally, smashed viewership goals in 72 hours and gave a product announcement a cinematic narrative.
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A candle brand built to disrupt the wellness category. Burn This Candle Co. swapped clean, calm and polished for energy, texture and the comfort of chaos — a challenger identity built around CBD-infused candles, DIY aesthetic, green glass and a cat called Burt.
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A cocktail brand built for wherever the night goes. Easy Liquor turned “on the go” into a creative system — pairing high-quality ingredients with lo-fi art direction and no-fuss campaigns that made the brand feel portable, social and effortless.
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A talent program identity for Spotify. Logo, concept and design direction shaped an internship brand that felt youthful, sharp and built for the next generation of creative talent.
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A creative experience agency identity built for scale. Total Management Group needed a system that could hold the group together while giving its four divisions enough space to stand alone — creating a sharper, more premium brand architecture that helped drive growth in client conversion, inbound enquiries and pricing power.
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An award-winning launch experience formed with cinematic and luxury precision. Set at Château de la Croix des Gardes in Cannes, the iconic location featured in Hitchcock’s To Catch a Thief. To Catch a Token turned a tokenised product announcement into a flagship brand moment. Generating coverage across The Wall Street Journal, Bloomberg, CNBC, and coinciding with a 13% rise to a record-high share price.
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A canned cocktail brand with spirit. Breezy mixed youthful energy, refined serif typography and sharp copywriting to create a brand world that felt playful, polished and built for range — premium enough to stand out, easy enough to belong anywhere.